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Privacy Policy

Effective Date: January 1, 2017

PurpleGull Services Pvt Ltd. and its subsidiaries and affiliates (“PURPLEGULL”,NEWLOVETIMES,” “we,” “us,” “our”) have developed this Privacy Policy (“Privacy Policy”) to explain the nature of information that we collect from our users (“users” or “you”) and how we leverage and disseminate this information. This Privacy Policy applies to your use of our websites, mobile websites, mobile applications and any related services. We have the sole discretion to change this Privacy Policy from time to time and will notify you by revising the date at the top of the Privacy Policy

  • WHAT INFORMATION DOES NEWLOVETIMES COLLECT?

    • This Privacy Policy covers our treatment of “personally identifiable” information (meaning it can be used to specifically identify you as a unique person) or “non-personally identifiable” information (meaning it cannot be used to specifically identify you) that we may collect in your use of our Services. We use both types of information, and combinations of both types, as described in this Privacy Policy. This Privacy Policy does not apply to the practices of any other company or individual that we do not own or control.

      • Registration for use of our services. We receive and store any information you provide to us when registering with our Services such as your name, username, and password, country of location, zip code, postal mail address and email address. Some of our Services may collect your photo, “about” information you provide, links to your social media accounts and certain other profile information. You may be asked to provide your mobile phone number if you register for a Service which sends you a text message containing information you have requested.

      • When You Visit Our Websites or Use Our Services. Even if you do not register with us, whenever you interact with our Services, we may collect the following: IP address, language setting, operating system type, the page you requested, an Identifier for Advertising if you are using an iOS device or an Android ID if you are using an Android device, user agent, geo-location, and time stamp. We collect information about your search and click activity on the Services (for example, when you “favorite” a product featured on or “follow” a brand, designer or another user on our Services). With your permission, we may have access to your photo album in connection with providing you a Service. We may collect your user generated content or activity related to your use of certain Services (for example, photos that you take or upload, comments that you provide or workout routines that you create, or URL links). If you make a purchase through our Services, we may also collect your information as set forth in our Payment Card Information section.

      • When You Provide Third Party Account Information. If you provide or connect your third-party account credentials to an account with a Service, some content and/or information in those accounts may be transmitted into your account with us. For example, when you connect with Facebook, we receive and collect your name, email address and profile photo and other details as disclosed by us.

      • When You Enter Contest or Giveaways. We collect information you provide to us when you enter a contest or giveaway. We may collect and share such information you provide with an advertiser who sponsors such event or a service provider may collect your information in connection with such promotional event on our behalf.

      • When Provided By Other Users. In some cases, your email address and other information may be provided to us by other users of the Services (for example, when another user gives you a gift or as part of a referral drive.

  • HOW DOES PURPLEGULL USE YOUR INFORMATION?

    We may use the information we collect for the various purposes described below:

    • personalize and improve our Services;

    • customize the Services and provide advertisements, content or features that match your interests;

    • allow our users to set up a user account and profile;

    • communicate with you about or fulfill your requests for certain products, services, offers, promotions and events offered by NEWLOVETIMES

    • send you notices, updates, and other administrative messages;

    • process transactions and send you related information;

    • operate surveys, contests or giveaways;

    • link or combine with information we get from others to help provide you with better service;

    • detect, investigate and/or prevent fraudulent, unauthorized or illegal activity;

    • analyze and monitor how users utilize the Websites and Services; and

    • carry out other purposes described in this Privacy Policy.

  • HOW DOES PURPLEGULL SHARE YOUR INFORMATION?

    • Advertisers and Marketers. We allow advertisers, advertising agencies, ad networks, ad measurement providers, ad services, merchant partners and/or online retailers and their affiliates and partners to collect information on our Services for the purposes of serving you with advertising and or/content tailored to your interest or demographics and analyzing the performance of advertising campaigns (“Advertisers”). We may also share your information with Advertisers for the purpose of marketing communications related to your use of our Services or their services or programs (e.g., surveys, discount programs). We may provide marketing partners with information regarding your interactions with our e-mails. The marketing partners may combine this data with information they collect for their own marketing purposes and in turn, may provide this information to their customers for their customer’s marketing purposes.

    • Third-Party Partners and Websites. Third-party partners may sell items or provide services to you through our Services (either alone or jointly with us). In these cases, you will be routed through to the third-party’s website, where you will complete the purchase. When you make a purchase or activate the partner’s service, we may share your information, such as an email address, with that partner, who may use this information in accordance with its privacy policy. Please note that we are not responsible for any applicable third-party terms or policies and you should review them carefully.

    • Agents. We employ or utilize the services of other third party vendors, consultants and other service providers who need access to your information to perform work on our behalf or to provide us additional information necessary to provide you one of our services.

    • Business Transfers. We may share your information in connection with, or during negotiations of, any merger, sale of company assets, financing or acquisition, or in any other situation where personal information may be disclosed or transferred as one of our business assets.

    • Enforcement of Terms and Policies. We may share your information to enforce or apply our Privacy Policy, Terms of Service or our other policies or agreements.

    • Protection of PURPLEGULL and Others. We may access, read, preserve, and disclose any information that we reasonably believe is necessary to comply with law or court order; or protect the rights, property, or safety of PURPLEGULL, our employees, our users, or others. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction.

    • User Profiles and Submissions: Certain user profile information such as a user’s name or any video or image content that you have uploaded to the Services may be displayed to other users to facilitate user interaction within the Service or address your request for Services.

    • With Your Consent: We may share your information in other circumstances with your consent, for example when you have chosen to link an account with our Services with a social media network like Facebook.

  • HOW MAY PURPLEGULL COMMUNICATE WITH ME?

    • We may contact or communicate with you by email, postal mail, notices on our websites or applications, newsletters, infographics or other means available through the Services, including mobile text message and push notifications. Such communications may contain messages of a commercial or non-commercial nature, including but not limited to, providing you the Service or response to your inquiry that you requested, marketing and promotions of our Services or the services of our partners and advertisers, administrative purposes, or to carry out other purposes described in this Privacy Policy.

  • HOW DOES PURPLEGULL USE COOKIES AND WEB BEACONS?

    • “Cookies” are small data file identifiers that are transferred to your computer or mobile web browser that allow us, and third parties with whom we partner, to recognize your browser or mobile device and transfer information about you and your use of our Services. For example, cookies that we use tell us how many times you have visited one of our websites, your search preferences, and if you have clicked on an advertisement that has been displayed to you. We use “persistent” cookies to save your login information for future logins to the Services. We also use “session ID” cookies to enable certain features of the Services, to better understand how you interact with the Services and to monitor aggregate usage by users and web traffic routing on the Services. Unlike persistent cookies, session ID cookies are deleted from your computer when you log off from a Service and close your browser.

      We, and third parties with whom we partner, may also deliver a file known as a web beacon, pixel or pixel tag (“Web Beacons”) to you through our Services. Web Beacons are small, invisible graphic images that may be used on the Service interface or in emails relating to the Service to collect certain information and monitor user activity on the Service interface, such as to count visits, understand usage effectiveness and to determine if an email has been opened and acted upon. Web Beacons allow ad networks, marketing partners and other service providers that we use to provide anonymized, aggregated auditing, research and reporting for us, for advertisers and our other partners. Web Beacons also enable ad networks to serve targeted advertisements to you when you visit other websites. Because your web browser must request these advertisements and Web Beacons from the ad network’s servers, these companies can view, edit, or set their own cookies, just as if you had requested a web page from their site.

      The use of cookies, web beacons, and other technologies by third parties is subject to the privacy policies of those third parties and we do not control how these third parties use such technologies or the information they collect therefrom.

  • HOW DOES PURPLEGULL USE SOCIAL PLUGINS?

    • We may use social plugins on our Services, for instance plugins of the social networks such as Facebook, Twitter, Google+, Pinterest and Tumblr, and may feature icons, like the “thumbs up” icon or text like “Recommend”, “Like” or “Comment”. These cookies are activated once you start navigating our website. Your browser may create a connection to the servers of such social networks and/or transmit data to such servers when you view a page on our website. If you use the plugin functionality (e.g. click the “Like” button or make a comment), this information is also transmitted directly to the social network by your browser and may be stored there. This Privacy Policy does not cover the practices of these third party social networks.

  • HOW DOES PURPLEGULL USE THIRD-PARTY ONLINE ADVERTISING, MARKETING SERVICES, OR ANALYTICS?

    • Some of the advertisements you see on our Services or on emails we deliver to you are delivered by advertisers who collect information about your online activities with the emails we send and/or on our Services through the use of Cookies, Web Beacons, and other technologies. The use of cookies, web beacons, and other technologies by these third parties is subject to the privacy policies of those third parties.

      Some of our Services may use Facebook’s features and tools, including pixel tags, which send data regarding your use of the Services to Facebook for the purpose of tracking conversions and to create custom audiences for our Services. Facebook links the data with your Facebook account and may use conversion data to serve you advertisements on and off of Facebook. For more information please visit Facebook’s Data Policy here and Facebook’s terms governing custom audiences here.

      Third parties may collect information about your online activities over time and across different websites, devices, online channels and applications when you use our Services. For example, advertisers can collect information about your device (including unique identifiers) and your usage of our Services for their own purposes, including advertising and analytics. Some third parties help us and others associate your activities across the browsers and devices you use, for retargeting, cross-device advertising, analytics, and measurement purposes.

      Some of the companies described above are members of the Network Advertising Initiative (“NAI”) and/or the Digital Advertising Alliance (“DAA”), each of which offers a single location to opt out of receiving tailored ads from its member companies. To opt out of information collection by NAI member companies, or to obtain information about the technologies they use or their own privacy policies, please visit the NAI consumer opt out page located here and for mobile here. To opt out of information collection by DAA member companies, or to obtain information about the technologies they use or their own privacy policies, please visit the DAA consumer choices page located here.

      PURPLEGULL at its discretion may also work with third parties to provide analytics information regarding your usage of our Services or to help us track the advertisements that are delivered to you to determine the effectiveness of advertising on our Services. To opt out of collection of your information by these third party agencies, or to obtain information about the technologies they use or their own privacy policies please contact us ( contact details included at the end of the privacy policy).

  • WHAT CHOICES DO YOU HAVE?

    • Change Your Account Settings. You may add or update information, or change your account privacy settings which limits the other users who can see the information in your user profile and/or what information in your user profile is visible to others. The information you can view, update, or delete may change as the Services change.

    • Cookies. You can instruct your browser, by changing its settings, to stop accepting cookies or to prompt you before accepting a cookie from our websites that you visit. If you do not accept cookies, you may not be able to use all portions of the Services or all functionality of the Services.

    • Tailored Advertising, Analytics, and Marketing. You may be able to opt-out of these third-party services as set forth in this section above by sending us an email (contact details included at the end of the privacy policy).

    • Email or Postal Mail. If you do not want to receive email or other mail from us, please indicate your preference by changing your account settings, contacting us at editorial@newlovetimes.com, or by clicking the “unsubscribe” link in an email we send to you. If you do not wish to receive email or other mail from Advertisers, or other third-party partners, please refer to the applicable third-party privacy policy and request an opt-out directly from the Advertiser, or other third-party partner.

    • Deactivating Your Account. You can always choose not to disclose information to us or delete information, but keep in mind some information may be needed to register with us or to take advantage of some of our special features. You may request deactivation of your account by contacting us at editorial@newlovetimes.com.

    • De-Linking Account. You may de-link your NEWLOVETIMES account from an account on another service such as a social media account in your account setting. However, in order to de-link it completely, you may also have to adjust your account settings with the third party application. For example, if you want to de-link your Facebook account with NEWLOVETIMES, you must de-link your accounts in both your NEWLOVETIMES account settings and in your Facebook application settings.

    • Push Notifications. You may adjust the “Settings” on your mobile device to disable push notifications for any of our mobile applications for which you would like to stop receiving such notifications.

    • Mobile Device Geo-location Opt-Out. If you would like to disable the collection of your mobile device geo-location information, you can make this selection on your device.

    • Text Messages. If you no longer want to receive a text message for the Service which sends you a text message with information that you have requested, you can reply to the text message with “STOP” to unsubscribe.

    • When you update information in your account, however, we may maintain a copy of your prior, unrevised information in our servers. Please note that some information may remain in our servers after your deletion of such information from your account. We may use any aggregated data derived from or incorporating your information after you update or delete it in accordance with this Privacy Policy.

  • SECURITY

    • We use commercially reasonable safeguards to preserve the integrity and security of information collected and maintained through our Services. However, we cannot ensure or warrant the security of any information you provide to us or guarantee that information on the Service may not be accessed, disclosed, altered, or destroyed by unauthorized persons or hardware or software failure.

  • DO NOT TRACK

    • We currently do not participate in any “Do Not Track” frameworks that would allow us to respond to signals or other mechanisms from you regarding the collection of your information. We may engage third parties, such as marketing or analytics partners, who may collect information about your online activities over time and across different websites when you use our website.

  • SERVICES NOT DIRECTED TO CHILDREN

    • The Services are not directed to children under 13. We do not knowingly collect or solicit personally identifiable information from anyone under the age of 13 . If you are under 13, please do not attempt to register for the Services or send any information about yourself to us. If a parent or guardian becomes aware of his or her child has provided us with personal information without their consent, please contact us at editorial@newlovetimes.com.

  • INTERNATIONAL TRANSFER

    • Your information may be transferred to and maintained on computers located outside of your state, province, country or other governmental jurisdiction where the privacy laws may not be as protective as those in your jurisdiction. If you are located outside of India, United States and choose to provide information to us, PURPLEGULL transfers personal information to the Singapore and processes it there and in India. By submitting such information, you consent to that transfer.

  • HOW TO CONTACT NEWLOVETIMES

    • If you have any questions or concerns regarding our privacy policies, please send us a detailed message to editorial@newlovetimes.com or contact us at No 11, Brunton Manor, 21/1 Brunton Road, Bangalore -25, ATTN: PURPLEGULL SERVICES.